At the time this post publishes I will be on my way back home to Croatia. A lot of things have changed in the 13 years I’ve been away, and people seem to have gotten more stylish!

It is for this reason that I bring to you a glimpse into the work of Croatia’s most respected street style blogger – Antonija Butkovic. This woman has worked very hard to put Croatian style on the global map.

Thanks Antonija and well done!

Antonija Butkovic

• Occupation: Street Style Blogger
• Place of residence: Zagreb, Croatia
• Blog: Croator.net
• Facebook page:  Croator.net
• Twitter: Croator.net

Antonija Butkovic - photo by Josip Pokrajcic

Tell us a little about yourself

I’m simple person, love to travel, people with good sense of humor and chocolate! Also I’m very passionate about my work and things that I love.

How did you get your start in fashion?

I discovered and got hooked on fashion magazines when I was very young. That bond remained through high school, university and present time.

Why did you choose fashion?

It’s intriguing and always changing. I love magical fantasies that fashion provides to people. I’m also fascinated with the power of communication that clothes have among us.

Is the fashion industry what you expected it to be?

Yes. It’s an industry like any other but it has its own charm.

What does your job consist of?

I have a full time job as a Fashion Brand Developer. Street style blogging is my hobby and a freelance job but it consists of taking photos, editing and posting them, doing community marketing, doing and giving interviews…

Describe your week

It’s similar to everything I’ve said above, only I don’t do interviews every week

Roughly how many hours do you work per week?

It depends from project to project, but I would say approximately 60.

What are the key skills you need for your role?

You need to have good eye to recognise great style on people. Fashion knowledge background is also very useful, good communication skills. You mustn’t have any prejudices towards people.

What do you enjoy most about your role?

I love to meet new people, capture not only their style but also a glimpse of their personality.

What do you find challenging?

I try to move my boundaries and be better with every photo I take. Finding new things that move and inspire me.

What do you do in your time off?

I’m learning French and I pole dance. I love to go out, be with my friends and family.

What’s the highlight of your career so far?

I would say doing Global Street Chic for New York ELLE.com. And also British Vogue.com listed me as one of the best Next Generation street style photographers.

Do you have any advice for someone starting out in fashion?

In every moment you must be able to objectively value your quality. Know who your competition is. You must believe in yourself and your work and never give up, be persistent. And the most important thing is that you love your job and that you are enthusiastic about it.

Finish this sentence: Fashion is…

… just clothes if you don’t have the personality to embody it.