Earlier this week I was asked to take part on a panel at the next Networx event. The topic is “The shift to inbound marketing” and they were interested in me because of my blog.

Inbound marketing is basically your content, market research and SEO attracting your clients (or in my case readers to my blog). Small business, start ups and independents like me should focus on inbound marketing  to grow their business and engage their target market. Any business can use it to find out more about their existing customers and enhance the customer experience (which in turn strengthens loyalty).

The opposite of inbound marketing is outbound marketing (advertising, sponsorships, direct mail, emails etc.) where you engage tools to shout on your behalf and try and attract customers. This is costly but is often the first step businesses make when it comes to promotion.

As an independant blogger I don’t have a marketing budget so I rely on my content to attract my target market. I will discuss the benefit of a blog as a vital tool in your inbound marketing arsenal with the emphasis on content that is relevant to your audience and in line with your brand.

If you’re a blogger, small business with no budget or a big business hoping to get more out of your budget and deepen customer relationships then you will benefit from this event. Also on the panel are Llew Jury from Reload Media (talking about SEO), Anna Streater from Grand Brands (talking about market research) and myself talking about content.

Tickets are $60 and everyone is welcome to attend. More details and to book - visit the Networx website.

Win a ticket!

I have a ticket to give away to this Networx event. To enter just leave me a comment and I’ll pick a random winner.

Make sure you use a valid email when making a comment so I can contact you. Winner will be drawn on Monday 19th September at 5pm. Please enter the draw only if you can attend the event in Brisbane on Wednesday 21st September.

Video is from Networx workshop on Blogging & video marketing for business, but it gives you an idea of what to expect when you attend.