Vanja Stace – Fashion darling!

If you’re a blogger, small business with no budget or a big business hoping to get more out of your budget and deepen customer relationships then you will benefit from this event.

Starting your own label? Not sure where to start? This post outlines all you need to know before you create your first collection.

Here’s how to write a business plan for your fashion label.

You want to start your own label. Congratulations! Here are things you need to know before you take that first step.

Vanja Stace shares tips on monetising your blog.

I have just returned from attending the Digital Marketing and Media Summit in Melbourne. I went there to hear from industry leaders, companies and agencies who are the the forefront of the digital revolution. So I thought…

I have been living in Brisbane (Queensland, Australia) for a year now and the city’s fashion vibe has me perplexed.  Coming from Auckland (New Zealand) where fashion designers are bountiful and original thought is prized above all, I am very much used to creative, well thought out, intelligent designs and Brisbane has left a lot [...]

“It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.” John Quelch, Professor, Harvard Business School “In the boom times, just being there guarantees some level of business, in the busts you [...]

I am often surprised by businesses who spend so much money on their logo, store, packaging etc. and then have no website or an email campaign. Email marketing is actually the most cost efficient way of promoting your brand and at the same time it’s  reminding your customers that a) you’re around and b) that [...]