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Fashion Insider: Ingrid Epitro – Senior Designer at Minty Meets Munt

Ingrid is the Senior Designer at Minty Meets Munt, one of the coolest labels around. It’s awesome to have her talk about her work and all that it takes to perform in such a high paced role in a killer label.

Thanks Ingrid! Fantastic interview :)

 

Ingrid Epitro

 

Ingrid Epitro

Ingrid Epitro

Tell us a little about yourself

I’m currently the Senior Designer for a wonderful Australian brand called Minty Meets Munt.

I’ve been a designer now for nearly 9 years and I’m pretty sure I’ll be doing this forever!

 

How did you get your start in fashion?

I was fresh out of college when I landed my first job as a design room assistant.

I was determined, so I started from the bottom and worked my way up.

 

Why did you choose fashion?

Its all I ever wanted to do since I was 12. I really enjoyed the process of creating something from scratch.

I love clothes and how they can transform you depending on your mood and how you want to express yourself on any given day.

 

Is the fashion industry what you expected it to be?

I learnt at college that it would be a competitive industry, but then in the real world you also realise that its a serious business.

You are not just competing with your classmates, you are now competing with a global market. It’s challenging, but I like the challenge.

 

What does your job consist of?

I frequently travel to Hong Kong and China for fabric sourcing and to also liaise with our suppliers. Sourcing trips are tough and there’s a lot to cover in a short time. Once I’ve finished sourcing for upcoming season, when I arrive back home its pretty much straight back to work.

We are never working on just one project, seasons roll over into each other so there’s never really a break from range to range. We have to be really efficient and organised when it comes to planning our working week.

We are always on the move creating new stories and always researching new trends. Fashion never sleeps!!

 

Describe a typical week

My day to day consists of much the same, whether its reading through the hundred emails from suppliers, researching new and upcoming trends from the runways, searching for the next big trend!

We have samples coming in and out daily so we are always working very closely with our garments and making sure that the fit, quality and overall look is achieved. We have weekly production meeting to make sure that our deliveries are on target.

At the start of any new season I will take a week to sift through the trends and as a team we will breakdown the trends we are going to focus on, then I hit pen to paper and start sketching and start sorting through fabrics which will be used in the range.

The most exciting part is seeing what you have sketched come to life and then having the look-book shoot. Its great to see what the photographer and stylist create on the day with your work. There is a lot of blood, sweat and tears that go into each collection.

 

 

Minty Meets Munt lookbook shoot

Minty Meets Munt lookbook shoot

 

Roughly how many hours do you work per week?

Designers never rest, we are always switched on – whether it’s reading through magazines, researching the web before bed or shopping. We are always looking for new details that inspire our own work.

A general working week will be anywhere from 40hrs/9hr days when we are wrapping up a season to 75hr week/15hr days when we are on deadline. It’s never a 9-5 job.

 

What are the key skills you need for your role?

A great eye for design detail and an understanding of how garments are constructed and how they should fit the body. I think one of the most important key skills is being able to identify and understand the market you design for.

 

Manhattan Vest $159.95

Manhattan Vest $159.95

 

What do you enjoy most about your role?

I think the fact that we are able to create clothes that people are drawn to and the fact that people are excited by what we do is really special.

 

What do you find challenging?

Dealing with overseas factories is sometimes a huge strain. The cultural difference and the language barrier can mean that sometimes there are miscommunications in the process which can often have a serious affect on the business.

 

Ferdinand Shirt $99.95

Ferdinand Shirt $99.95

 

What do you do in your time off?

I like to travel a lot, whether it’s a weekend away or a big overseas trip. Travel inspires me and gives me great opportunity me to reflect. I love going to watch foreign films and seeing bands with my boyfriend. But there is nothing like a big cook up with friends and family on the weekends.

 

What’s the highlight of your career so far?

That’s a tough question as I’m only 28 and I think there are many highlights ahead! I think my whole career has been a highlight. I’ve been lucky to have worked for some amazing brands, especially now with Minty Meets Munt.

My designs have had great press over the years and I was really proud when Jennifer Hawkins for Myer chose one of my designs for their TV campaign.

I’ve learned so much from some really talented people and I think that’s a highlight in itself. I’m excited for the future!

 

Slim Jim Cargo's $129.95

Slim Jim Cargo's $129.95

 

Do you have any advice for someone starting out in fashion?

Work hard, believe in yourself and don’t allow people to tell you that you can’t make it!

 

Finish this sentence: Fashion is…

Coco Chanel sums it up for me: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

 

Hayley and Jess

Fashion Insiders: Hayley Maynard and Jess Brown – Designers at KissinCussin

Talk about ethical fashion! Hayley and Jess set up the label KissinCussin so they could help the district of Tallala Bay in Sri Lanka.

You have to (yes, you HAVE TO) read their diary, their account of how it all started at Tallala Bay. I promise you will LOVE KissinCussin so much more after you learn what’s at the heart of it.

Well done Hayley and Jess! Keep up the great work x

 

Hayley Maynard and Jess Brown

 

Tell us a little about yourselves

We’re cousins that design and own the fashion label KissinCussin.

 

How did you get your start in fashion?

Right time and right place… Tsunami relief lead to our own project – a combo of seeing beautiful unique prints and styles of exotic surrounds mixed with the opportunity to make a product in a socially sustainable way.

 

KissinCussin

 

Why did you choose fashion?

Colour, creative, expression.

 

Is the fashion industry what you expected it to be?

Yes. It’s tough and competitive but its full of expression.

 

What does your job consist of?

A lot! Design, marketing, branding, administration, sales, production, finance, travel is the highlight!

 

KissinCussin

 

Describe a typical week

Weeks are never typical, which is great. An easy week would be emails, distributing orders and re-orders, working on marketing tools – website, blogger and facebook and we usually like to end our week with a day of design and brand development.

 

Roughly how many hours do you work per week?

An easy week would be about 50 but production periods are a lot more!

 

What are the key skills you need for your role?

Management, patience, passion and point of difference.

 

KissinCussin

 

What do you enjoy most about your role?

Creating!

 

What do you find challenging?

Bad payers.

 

What do you do in your time off?

Beach and play.

 

KissinCussin

 

What’s the highlight of your career so far?

Forming amazing bonds with the ladies who sew for us and living a double life between Australia and Sri Lanka/ India.

 

Do you have any advice for someone starting out in fashion?

Have a point of difference to make your label stand out from the crowd.

 

Finish this sencence: Fashion is…

Fun ; )

 

 

Katie Perry

Fashion Insider: Katie Perry

Katie Perry is a designer from Sydney who specialises in lifestyle fashion. Don’t for a second confuse her with Katy Perry the singer. These two have some history together (who can forget the singer Perry muscling in on designer Perry).

Personally I think the entire ordeal just gave Katie Perry more exposure and catapulted her label into the stratosphere. One would think you’d come out of this situation more determined than ever to focus on your brand and make it as successful as possible, so it’s great to see her doing so well. And if you had to ask, I was on Team Katie from day 1.

 

Katie Perry

 

Tell us a little about yourself

I have been lucky to grow up around the world – Africa, Asia, Australia and Europe, so I am a bit of a gypsy. I love travelling and have withdrawals if I don’t get on a plane every few months. Thats probably why the Katie Perry collection is very much about a travel wardrobe.

I was brought up by a very determined, hardworking single mum and have a gorgeous little brother.

 

How did you get your start in fashion?

Fashion runs in my blood. My great grandfather was a wool merchant and my mother worked closely with the Bennetton Brothers so it was only natural I would work in fashion.

I have worked in all areas from buying, retail, styling and managing. Then made the crazy leap and started Katie Perry.

 

Katie Perry

Katie Perry in her design studio

 

Why did you choose fashion?

I love that fashion is an expression about how you feel about yourself.

 

Is the fashion industry what you expected it to be?

When I started I had no idea how hard it would be and it’s probably a good thing! I remember taking a photo of myself when I bought my first roll of fabric, I was so excited. Now there is no celebration or marking of the event as I do it every week.

 

What does your job consist of?

Everything. As a small bsuiness I am Head of Everything – from marketing, design, accounts, websites, blogs, customer service, HR…

Different parts of the day consist of different tasks and could be from travel, interviewing staff, working with suppliers to just doing my BAS.

 

Katie Perry

Katie Perry New York Dress

 

Describe a typical week

MONDAY – Meeting with my cutter and/or my maker. This is a big day of being on the road as its takes me an hour and half to get to my makers (one way).

TUESDAY – Stay at the design studio and catch up on paperwork.

WEDNESDAY – Stay at the design studio update blog, website, newsletter. This is my computer day.

THURSDAY – First half is kept free in case I need to visit patternmaker or pick up fabrics and from 2pm I am back in the studio.

FRIDAY – See my fabric supplier.

SATURDAY – Set up and unpack at Paddington markets.

SUNDAY – No laptop day and help staff at Rocks markets. SLEEP LOTS.

 

Katie Perry LA Jacket

Katie Perry LA Jacket

 

Roughly how many hours do you work per week?

Now 4 years into the business I am learning to just go with how the hours and focus ebs and flows. Every week is different – this week I am doing 60 hours as I have new staff but I am also taking a half day on Friday to balance it out. I love the flexibility of having your own label.

 

What are the key skills you need for your role?

So many skills I could easily be here all day…

  • Self motivation
  • Learn to laugh when things for pear shapped
  • Think outside the box
  • The ability to constant keep changing and know that you will learn a lot about yourself
  • Find the designs that work
  • Stick to your market
Katie Perry Hawaii Dress

Katie Perry Hawaii Dress

 

What do you enjoy most about your role?

I LOVE LOVE designing and I also love my customers. There is nothing better then getting a woman to try on a piece and have her come out of the dressing room with a smile on her face, shoulders back because she feels great.

 

What do you find challenging?

Anything to do with paperwork. I am very right brain so having to do my BAS and accounts is torture.

 

What do you do in your time off?

I am a power yoga addict. Get me on my mat and its just me to worry about, pure freedom for 60-90 mins. Also love grabbing my iPod and going for a run outdoors.

 

Katie Perry Sorrento Top with Shelly Pants

Katie Perry Sorrento Top with Shelly Pants

 

What’s the highlight of your career so far?

How could I ever overlook winning the whole Perry vs Perry case. This was one time when I stuck to my principles and the case was dropped. Although it was an extremly difficult time for me the silver lining was I had so much support (even received emails from Iceland to Vietnam) and it made me even more hungry about protecting my baby, I mean my business.

 

Do you have any advice for someone starting out in fashion?

Take any chance you are given. I did work experience 3 days a week for 6 months and the contacts I made through it are to this day invaluable.

 

Finish this sentence: Fashion is…

… life and whatever makes you feel great.

 

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