Ecommerce strategy for brands ready to move past the plateau.

FRACTIONAL ECOMMERCE DIRECTOR & COMMERCIAL CONSULTANT

Black and white photo of a woman wearing a business suit, standing against a plain light background.

ACQUISITION

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CONVERSION

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RETENTION

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ACQUISITION | CONVERSION | RETENTION |

— 01 / WHAT I DO

Combining data, customer behaviour and commercial analysis, I uncover where revenue, profit and CLTV are being left on the table.

— 02 / WAYS OF WORKING

Ecommerce Strategy & Growth

A deep diagnostic across acquisition, conversion and retention, delivered with an execution-ready roadmap.

Ecommerce Advisory

Practical guidance, accountability and strategic support to help you make better decisions and stay focused on what matters most.

Fractional Ecommerce Director

Senior commercial leadership embedded in your team without the full-time overhead.

Coaching & Mentorship

1:1 coaching for founders and eCommerce leaders who want to sharpen their commercial thinking

— 03 / OPERATING BELIEF

Black and white portrait of a woman with wavy hair, wearing a leather jacket.

“Most brands focus on the symptom. I focus on the cause.”

Before you spend more on growth, make sure you know what's holding it back. Scale amplifies problems just as quickly as it amplifies success.

Brands I’ve worked with

SPORTSCRAFT

KING LIVING

EMMA LEWISHAM

MARCS

DAVID LAWRENCE

HABBOT

MAGGIE MARILYN

LANOLIPS

SHEIKE

BILLINI

PEPPERMAYO

ALLY FASHION

SASS & BIDE

FARAGE

Let's solve the right problem.

Most businesses don't suffer from a lack of ideas. They suffer from too many priorities and not enough clarity.

If you're looking for an experienced partner to identify opportunities and help you make better decisions, let's connect.